Project: Logo Design
Client: CrossFit Rehoboth
CrossFit Rehoboth main version & web gradient version
CrossFit Rehoboth is a training, fitness, health & nutrition center in Rehoboth Beach, Delaware. CFR is not your typical gym. It is hardcore. Tough. Strong. They needed a logo to reflect this, so they called on Geoff Matheson Studio. Geoff created a strong, bold and functional mark for CFR, which would be used in various ways – from the website to clothing. The logo appears bold, aggressive and forward moving, using custom drawn italicized typography, which breaks out of a circular shell. Having this type burst out of the circle was a strategic decision, which makes the mark appear powerful and unable to be contained. This is opposed to the typography being contained within the circular shape. It is this type of experimenting that allows Geoff to create exceptional logos that make sense. Many will argue that your average person will not notice these details – which they won’t – but that is not the point. These small details all contribute to the overall experience, and help to communicate the message and convey a feeling.
The inspiration for this logo is a traditional disc weight, which typically has writing around it’s outer edge. Geoff furthered this idea by wrapping the mark with the name of the business, which creates the version of the logo used on the website and on larger applications such as tshirts and decals. A simpler, more graphic version is also used, especially at smaller sizes.
CrossFit Rehoboth was extremely satisfied with their new logo!
Geoff was also hired to create graphics for the CFR website, refining a standard WordPress theme, to make it a branded CFR site. Geoff created the header and provided various other graphic treatments to the site. He also helped to further develop the WordPress theme, making small adjustments to make the site function better and be more aesthetically pleasing.
The logo project was completed in approximately 2 weeks, and is an excellent example of a solid, meaningful logo design that fits the business and makes sense. It will help CFR continue to grow and find new members. Check out CFR at www.crossfitrehoboth.com and if you’re in the Delaware beach area, stop by and consider becoming a member!
