Project: Website Design & Dev
Client: Dana Music
Art Director: Geoff & Dana
www.danamusic.com
We recently revitalized the brand name, Dana, and custom built a great looking, successful website for Dana Music. Dana Sutcliffe is Dana, a master luthier and instrument setup and repair specialist. Before designing and developing this website, he had a wix.com flash website, which did not reflect his brand properly. In fact, it didn’t reflect his brand at all. It used a different logo altogether.
After learning more about Dana, I discovered that he was the Dana. I had seen his logo on guitars and guitar pickups since I was a young kid, browsing in music stores. Dana is an internationally recognized brand name, with some amazing products and accomplishments associated with the name. However, I did not initially make the connection between my new client, Dana Sutcliffe and the Dana brand instruments. I made this connection when I first walked into his shop and saw an award for the Alvarez Dana Scoop electric guitar. I was familiar with the guitar, and instantly made the connection that this Dana, was that Dana.
This is, I wouldn’t have known this from his website, unless I looked through the photo gallery to spot that instrument, among many others. The logo on his site was totally different than the recognizable Dana logo used on his instruments. I knew that it would be important to revitalize the Dana brand name.
We built a beautiful website to properly represent the Dana brand name, to appeal to multiple target audiences and be easily managed thanks to WordPress. The interface is custom designed, using a sleek contemporary style made up of woodgrain and gradient images. Customers’ instruments are featured on the home page, along with a testimonial from them. All photographs and woodgrain images were photographed and tweaked in Photoshop to tile properly. The site is built using hand coded HTML, CSS and PHP.
Please have a look at www.danamusic.com
