I am a Graphic & Website Designer & Front-End Developer working in Delaware & the Greater Philadelphia Area.
I have extensive knowledge from a diverse array of experiences: studying at D.C.A.D & The Pratt Institute; interning & working in NYC for various agencies; working as an in-house Art & Marketing Director for a publisher & an R&D firm; working as a dimensional package designer, production artist & paper engineer for Structural Graphics; & several other short term contract projects for various agencies.
Currently, I work as a freelancer & specialize in brand identity design, logo design, website design & development & print graphic design.
All work begins in a blank sketchbook with pen, as all pieces are created from scratch. Initially, we conduct research & gather content into a document, followed by brainstorming & conceptualizing. This consists of iterating a series of drawings & mock-ups until they have been critiqued, revised & ultimately approved to go into production.
Each design problem is approached from a business perspective, discovering & analyzing the purposes, functions, goals, objectives, target audience & media of each piece. When the design problem is defined & understood, a solution will present itself through the process.