Website Design & Development
Web Development, Web Design, UX / UI Strategy & Design
Working with our team's Creative Director, & alongside the A.A. Brand team — we pitched ideas for dimensional mailers that would "put the viewer in the scene" ... while also expressing "30% more." This favorite was designed, to provide intrigue through imagery of an Italian coast-line, ask the viewer a question — then putting the viewer in this new world.
Overall credit card re-design / re-fresh for Choice's new Brand Identity. It is created using an orange core, with a pearescellent white top, featuring spot gloss varnish. The brand logos are screened back white, as a subtle grouping of the brand family. The bottom of the card features Metallic coating with a matte finish.
Brand identity design including logo, style guides, websites & marketing collateral.
Baiada was rebranded to communicate to clients having higher end weddings & events, who care about having beautiful documentation photography. The modern icon juxtaposed with the traditional logotype & filigree provides a contemporary identity with all the classicism of a wedding. The website is a custom Flash site, utilizing SlideShowPro Director, allowing them to easily make updates. The front-end is an ActionScript 3.0 built interface, which interacts with Director. The mobile version uses HTML5 slideshows from Director. The Baiada Photography website was the winner of SlideShowPro's Website of the Month in March 2010.
IMS approached us to brand their business, with the objective of presenting the business primarily as a landscape lighting contractor, while secondarily maintaining the company as a landscape irrigation contractor, which was their primary revenue source. We developed an iconic identity, using shapes, colors & textures to communicate light & water. These brand attributes are featured throughout all materials.
Lightwork Photography's objective was to target female clientele, specifically brides & moms. Because Lightwork's owner is also a woman, it made sense to develop a feminine logo & identity. An iconic shape was used to hold the vintage style typography in a cohesive enclosure, while providing an icon & texture to be used throughout all pieces.
The rebranding of First State Elevator involved creating unique graphics to represent this company within this service industry. The identity features an iconic logomark which incorporates the "1" within an emblematic container & suggests the three-dimensional shape of a building & upward momentum of an elevator.
Various additional website designs are featured within this section. All websites were custom designed & developed — although most within an existing brand.
A variety of print graphic designs are featured within this section.
A variety of package & dimensional paper design are featured in this section. Most pieces were created while a Production Artist / Paper Engineer / Designer for Structural Graphics.